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Buy Now, Pay Later: Jumia Partners With Lagos Firms


Leading e-commerce platform, Jumia, has launched two significant partnerships in Nigeria.

A statement from Jumia, signed by Robert Awodui, Regional Head of Communications and Public Relations, Sub-Saharan Africa,  said the collaborations with Newedge (Easybuy) and CredPal, key finance and fintech players in Nigeria, mark a strategic move by Jumia to promote financial inclusivity and stimulate e-commerce adoption across the continent.

Buy Now, Pay Later (BNPL), the statement says, will allow Nigerian consumers to spread their payments over a specified period.

“This approach eliminates the immediate payment hurdle often associated with online purchases, thereby not only enhancing convenience but also broadening consumers’ purchasing power and encouraging their engagement in e-commerce,” the statement says.

Sunil Natraj, CEO of Jumia Nigeria, said the partnerships would emphasize the alignment between Jumia’s mission to democratize e-commerce access and the two companies core mission.

“The addition of BNPL options is an exciting and innovative way to drive e-commerce adoption and accessibility while expanding the purchasing power of our customers. These partnerships align perfectly with our mission to make e-commerce more accessible and inclusive for all consumers,” Natraj said.

The statement added, “These partnerships are positioned to capitalize on the growing consumer demand in Africa, cementing Jumia’s position as a leader in the region’s e-commerce sector. As the company continues its journey towards profitability, the integration of Easybuy and CredPal is expected to drive growth and reinforce Jumia’s market dominance.”

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